Photo credit: Seneca Trading.
Seneca Trading announced that Roger Lund has joined the team as general manager of pet food. In this role, Lund will support the rapid growth of the business by leading expansion of Seneca’s sustainable ingredient portfolio to support pet food manufacturers throughout North America.
Lund has more than 20 years of experience in global sourcing, international sales and supply chain management. Throughout his career, he has driven growth and operational success at globally recognized companies such as Mars, Bumble Bee, Solid Gold, Nature’s Variety and Nulo.
“We are extremely excited to bring Roger on board to build up our portfolio of ingredients for the pet industry,” said Michael Gill, general manager of feed ingredients. “We are incredibly proud to have someone of his caliber and influence in the industry on our team, and we look forward to the leadership and vision he will bring to our expanding operations.”
Seneca Trading supports producers and manufacturers with a full lineup of agricultural ingredients and animal protein solutions for the livestock feed, pet food and biorefining industries. These offerings are designed to boost efficiency, reduce waste and enhance the nutritional value of everyday products. By maintaining direct relationships with farms and processing facilities, Seneca Trading enables a highly efficient and transparent supply chain for all ingredient sourcing.
“I’m incredibly excited to join such a down-to-earth, privately-owned business, one that deeply values treating people well while delivering quality ingredients every time,” Lund said. “This culture aligns with my own belief in building strong, respectful relationships and ensuring every customer is satisfied.”