The Beyond the Bin Grain Marketing workshop will take a hands-on approach to covering foundational marketing principles
Image courtesy of Nicolle Ritchie, MSU Extension.
There’s more to farming than successfully growing a crop, but navigating grain marketing can be overwhelming. Where do you begin? What drives your decisions? What choices are available? Learn answers to questions like these and more at the Beyond the Bin Grain Marketing Workshop on Dec. 4, 2025, at the Van Buren County Michigan State University (MSU) Extension Office. This workshop will take a hands-on approach to covering foundational marketing principles such as goal setting, price targets, decision deadlines and more. One restricted use pesticide (RUP) credit (Private and Commercial Core, 1A) will be available.
The program will start at 9 a.m. and officially end with lunch. However, there will be an optional back-of-the-envelope style practice session immediately following lunch until 2 p.m. This is a good opportunity to get answers to more individualized questions and apply what you learned in the morning using real information from your own operation.
Thanks to funding from Project GREEEN, this program is offered to participants free of charge.
Agenda
8:30 a.m. Registration/check-in
9:00 a.m. Market Planning 101, Jonathan LaPorte, MSU Extension
- Goal Settings
- Price Targets
9:50 a.m. Break
10:00 a.m. Market Planning 101, Jonathan LaPorte, MSU Extension
- Bushel Objectives
- Pricing Tools
- Decision Deadlines
10:50 a.m. Break
11:00 a.m. Pesticide ROI and Profitability (RUP), Nicolle Ritchie, MSU Extension
12:00 p.m. Wrap-up and Adjourn Morning Session
Lunch
1:00 p.m. Optional: Back-of-the-Envelope Market Plan Practice Session
2:00 p.m. Wrap-up and Adjourn Optional Afternoon Session
Visit the MSU website to register for the workshop.